Fast, secure and search optimised website for a leading dental care provider in the North.
Windmill are a team of award winning orthodontists and Invisalign experts transforming smiles across the North of England.
Windmill Orthodontics
Search-optimised website for a leading private healthcare provider.
Website design and development, built to Jamstack principles using Nuxt 3, Tailwind CSS and seamlessly managed through Sanity's unified content platform.
- 0.027s
- Typical time to first byte using global CDN hosting
- 100%
- Web Vitals for SEO, Accessibility and Page Speed
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Photography and Videography
Original photography and videography really make this site unique in a market where most practices use the same stock images over and over. In-location photos of the practice also make the site more natural and personable to potential patients.
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Dental Zone
A seperate zone targetted at dentists rather than the general public allows quick and easy referrals for patients both privately and through the NHS. Making regular partner's digital experience fast and seamless to keep them coming back.
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Lead Generation
Optimising the project for enhanced lead generation, our approach centered on strategic placement of call-to-action buttons, social proof through compelling success stories, employing original visuals, and streamlining the user journey.
Web Vitals
Core Web Vitals are three metrics representing the load time, visual stability and interactivity of a page. It’s now seen as essential to optimise these metrics for your website’s user experience and organic search engine rankings.
By developing to the latest in web standards and hosting via a globally distributed CDN, Windmill's website performs exceptionally well across these metrics.
Search optimisations to drive enquiries
Windmill's website now holds an enviable position in its industry — dominating key phrases for orthodontics, like Orthodontics in Newcastle, terms across all areas of their specialist practice. This has lead to a large increase in natural search traffic, with knock-on benefits to enquiry volumes.
Calendly + SmileMate Dental Monitoring
The website synchronises seamlessly with both Calendly for appointment scheduling and SmileMate denntal monitirng for new patient pre-assessments.
Do you want to create and implement a compelling digital strategy for your business?
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Danny Johnson danny@mrdannyjohnson.co.uk
More than 15 years in marketing, ecommerce and digital product development.
10 years working as a freelance developer in industries like tech, energy, healthcare and on self-started projects.
Chartered Institute of Marketing (CIM) Chartered Marketer and Prince 2 project management practitioner.
Technical skills across a range of areas like Javascript, Nuxt, Wordpress, Shopify, Astro, Tailwind, Sanity, Stripe, Medusa, Supabase and more.
3M+ in page views across client websites in 2022, £6M+ in online payments processed.
Extensive portfolio of websites, web apps and digital products.
