ISSEE Online Learning, Ecommerce & CRM

ISSEE is a world-class provider of counter-terrorism, explosives & security consultancy and advisory services to national and international defence, police and commercial organisations.

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Danny has been vital in providing a digital strategy that created excellent results within our budget and within impressive timeframes. His experience and insight were matched by his enthusiasm and dedication to helping us grow. He consistently went above and beyond to provide valuable support.

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Gordon Storey
CEO

  • Salesforce CRM Deployment

    Salesforce has allowed ISSEE to precisely target their sales and marketing resulting in fewer empty seats on training courses and increased margins for each course run.
  • Ecommerce Website - Online Courses

    Ecommerce website development to sell access to ISSEE's online courses run through the Virtual College Online Learning Platform. Each website transaction is shared with the Virtual College API to register the user on the correct online course.
  • Photography & Videography

    Regular photography and videography sessions to produce materials used across all kinds of marketing collateral from the website and social media to printed brochures and exhibition stands.
ISSEE Website
Industry:
Defence Training
Location:
Cotswolds
Customer since:
2015
Services:
Digital Marketing, B2B Marketing Planning, CRM
Salesforce CRM Database Marketing

Working alongside ISSEE's internal marketing team, I helped to set-up a number of automated Saleforce workflows to process leads by source, product or training course of interest - while keeping everything GDPR compliant.

I used the Salesforce API to integrate lead capture directly from the website automatically. This allows the Sales team to track and attribute new opportunities quickly. Salesforce deployment provides invaluable management information reports, reduces sales administration costs and informs decision making on future business strategy.

Website Launch and Search Engine Optimisation

ISSEE's website now holds an enviable position in its industry — dominating key phrases for courses across all areas of their specialist training. This has lead to a large increase in natural search traffic, with knock-on benefits to enquiry volumes.

In the years since the new website launched visitors numbers are up more than 400%.

ISSEE website analytics

ISSEE screenshots