Online Learning, Ecommerce & CRM Project
ISSEE is a world-class provider of counter-terrorism, explosives & security consultancy and advisory services to national and international defence, police and commercial organisations.
ISSEE
Online learning, ecommerce & CRM integration for a world-leading provider of explosives handling, IED disposal and counter-terrorism training
Online learning, ecommerce & CRM integration. ISSEE is a world-class provider of counter-terrorism, explosives & security consultancy and advisory services to national and international defence, police and commercial organisations.
“Danny has been vital in providing a digital strategy that created excellent results within our budget and within impressive timeframes. His experience and insight were matched by his enthusiasm and dedication to helping us grow. He consistently went above and beyond to provide valuable support..”
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Salesforce CRM Deployment
Salesforce has allowed ISSEE to precisely target their sales and marketing resulting in fewer empty seats on training courses and increased margins for each course run.
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Ecommerce Website - Online Courses
Ecommerce website development to sell access to ISSEE's online courses run through the Virtual College Online Learning Platform. Each website transaction is shared with the Virtual College API to register the user on the correct online course.
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Photography & Videography
Regular photography and videography sessions to produce materials used across all kinds of marketing collateral from the website and social media to printed brochures and exhibition stands.
Salesforce CRM Database Marketing
Working alongside ISSEE's internal marketing team, I helped to set-up a number of automated Saleforce workflows to process leads by source, product or training course of interest - while keeping everything GDPR compliant.
I used the Salesforce API to integrate lead capture directly from the website automatically. This allows the Sales team to track and attribute new opportunities quickly. Salesforce deployment provides invaluable management information reports, reduces sales administration costs and informs decision making on future business strategy.
Website Launch and Search Engine Optimisation
ISSEE's website now holds an enviable position in its industry — dominating key phrases for courses across all areas of their specialist training. This has lead to a large increase in natural search traffic, with knock-on benefits to enquiry volumes.
In the years since the new website launched visitors numbers are up more than 400%.
Do you want to create and implement a compelling digital strategy for your business?
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Danny Johnson danny@mrdannyjohnson.co.uk
More than 15 years in marketing, ecommerce and digital product development.
10 years working as a freelance developer in industries like tech, energy, healthcare and on self-started projects.
Chartered Institute of Marketing (CIM) Chartered Marketer and Prince 2 project management practitioner.
Technical skills across a range of areas like Javascript, Nuxt, Wordpress, Shopify, Astro, Tailwind, Sanity, Stripe, Medusa, Supabase and more.
3M+ in page views across client websites in 2022, £6M+ in online payments processed.
Extensive portfolio of websites, web apps and digital products.
