Butler Sherborn Rightmove Integrated Website

Butler Sherborn is the Cotswolds property specialist and principal alternative to the national agents in the area.

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Danny was recommended to Butler Sherborn and he has provided an exceptional service over the past 3 years. The web site has been extremely well received, and the customer journey is clear and straight forward. Proof Danny’s skill, is that Butler Sherborn have retained his services ever since. Danny always responds immediately to any requests.

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Victoria Sears
Marketing Director

  • Rightmove Integrated Website

    Butler Sherborn use Vebra Alto property management software, which feeds properties directly to Rightmove, Zoopla and On the Market. Taking the feed produced by Vebra Alto allowed me to create an automatic solution to upload, update and remove properties directly on the Butler Sherborn website.
  • Content Managed by Internal Team

    Development using a CMS gives internal marketing teams the ability to fully manage site content while ensuring the design looks great and follows the existing brand identity.
  • Database Driven Property Search

    Using a database driven approach, properties on the site are searchable by location and value, much like the large property listing platforms.
Butler Sherborn Website
Industry:
Estate Agency
Location:
Cotswolds
Customer since:
2015
Services:
Digital Marketing, Web Design
Results

Before launch, on-page optimisation ensured the new site would be loved by Google, while new features like a stamp-duty calculator, recently viewed property lost and bookmarking system all aimed to improve user engagement.

With more than 50% of traffic arriving from smartphones, a fully featured mobile version was also critical.

Following launch I have continued to provide digital support and, together with their in-house team, achieved some excellent results:

  • Traffic levels increased significantly year-on-year, with resultant increases in viewing requests and valuation requests
  • Engagement metrics improved significantly:
  • Bounce rate reduced by more than 50%
  • Average time-on-site doubled
  • Average pages-per-session increased significantly as users viewed more properties

Butler Sherborn Results

Butler Sherborn screenshots