Amba Defence B2B Online Lead Generation

Marketing planning and online lead generation for security project enquiries from high security businesses.

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Danny understands customer acquisition, he is a master of traffic generation and campaign analytics. He has a voracious appetite for continuous improvement and deftly deploys the best tools for the task at hand.

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Shires Crichton

  • B2B Web Design

    A simple but effective B2B website to showcase the best of Amba's products, services and case studies by market sector, while communicating the company's position as a high-caliber provider of security services.
  • Adwords Set-up and Management

    A collection of online adverts were produced to target high security businesses by location, demographic and search history. Multivariate optimisation was used to increase click-through rates.
  • B2B Lead Generation

    Website landing pages were also created and tested for conversion rate using variable headlines, images and lead capture incentives. The finalised adverts and landing page were run together for a number of months, creating a regular source of high-quality leads.
Amba Defence Website
Security & Defence
Customer since:
Digital Marketing, B2B Marketing Planning

I worked with Amba's directors to create a marketing action plan focused on a short-term 90-day timeframe. Together, we carried out marketing activities leading to measurable benefits such as lead source analysis, sales collateral production, improved customer support procedures and direct marketing tactics.

New tools were introduced to the business, including ServiceM8 Field Operative Software and FreshDesk customer support ticketing.

Regardless whether your run an established business or you're setting up a new venture, you need a marketing strategy to help drive sales.

I’ve helped lots of companies in all kinds of sectors by unlocking the power of their existing assets with digital marketing.

Amba Defence screenshots