Marketing planning and online lead generation
Amba Defence is a team of security experts, engineers and risk consultants, who work with high risk clients and high net-worth individuals to implement strategies that protect assets and reduce operational risks.
Amba Defence
Website design, digital marketing planning and online lead generation for security services tailored to high-risk clients and high net-worth individuals
Marketing planning and online lead generation for security project enquiries from high security businesses. A simple but effective B2B website to showcase the best of Amba's products, services and case studies by market sector, while communicating the company's position as a high-caliber provider of security services.
“Danny understands customer acquisition, he is a master of traffic generation and campaign analytics. He has a voracious appetite for continuous improvement and deftly deploys the best tools for the task at hand..”
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B2B Web Design
A simple but effective B2B website to showcase the best of Amba's products, services and case studies by market sector, while communicating the company's position as a high-caliber provider of security services.
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Adwords Set-up and Management
A collection of online adverts were produced to target high security businesses by location, demographic and search history. Multivariate optimisation was used to increase click-through rates.
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B2B Lead Generation
Website landing pages were also created and tested for conversion rate using variable headlines, images and lead capture incentives. The finalised adverts and landing page were run together for a number of months, creating a regular source of high-quality leads.
Integrated Marketing Planning
I worked with Amba's directors to create a marketing action plan focused on a short-term 90-day timeframe. Together, we carried out marketing activities leading to measurable benefits such as lead source analysis, sales collateral production, improved customer support procedures and direct marketing tactics.
New tools were introduced to the business, including ServiceM8 Field Operative Software and FreshDesk customer support ticketing.
New printed materials and brochures targeting specific niches for high net worth individuals and solar farms were produced.
Regardless whether your run an established business or you're setting up a new venture, you need a marketing strategy to help drive sales.
I’ve helped lots of companies in all kinds of sectors by unlocking the power of their existing assets with digital marketing.
Do you want to create and implement a compelling digital strategy for your business?
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Danny Johnson danny@mrdannyjohnson.co.uk
More than 15 years in marketing, ecommerce and digital product development.
10 years working as a freelance developer in industries like tech, energy, healthcare and on self-started projects.
Chartered Institute of Marketing (CIM) Chartered Marketer and Prince 2 project management practitioner.
Technical skills across a range of areas like Javascript, Nuxt, Wordpress, Shopify, Astro, Tailwind, Sanity, Stripe, Medusa, Supabase and more.
3M+ in page views across client websites in 2022, £6M+ in online payments processed.
Extensive portfolio of websites, web apps and digital products.
