Lead Generation Marketing

Are you struggling to convert website visitors into leads and paying customers?

I've optimised online sales funnels for a range of businesses using a tried and tested conversion rate optimisation framework to create better performing websites.

I have technical skills in software development meaning I can identify how simple tools or automation techniques could have a big impact on your bottom line.

SEO is now a huge area of digital marketing in it's own right, however there are many time-tested strategies that continue to add huge value for my clients:

• On-site optimisation - keyword usage and distribution
• Local SEO and Google Maps optimisation
• Web vitals improvements
• Content creation plans

An essential channel in any digital marketing mix, email marketing is not only fast, cheap and highly profitable, it’s also a great relationship and brand building tool. Email encourages subscribers to revisit your website and gain insights from your content regularly.

If you have an existing marketing database that needs cleansing and putting back to good use — I can handle everything.

An AdWords campaign may be one of the most efficient ways to start expanding your search presence. I help clients achieve incredible ROI with Adwords through:

• Effective keyword research
• Budget planning, budget distribution and bidding strategies
• Text ad creation - using Google multivariate ad creator AI
• Campaign monitoring, analysis and on-going refinement

Tracking your sales pipeline easily, reducing your sales and service overhead, closing more deals - there are lots of benefits to implementing Customer Relationship Management (CRM) systems.

I’ve helped companies in business-to-business marketing environments develop their own systems for nurturing leads and converting them to sales.

Regardless whether your run an established business or you're setting up a new venture, you need a marketing strategy to drive sales over the long-term.

I’ve helped lots of companies in all kinds of sectors by unlocking the power of their existing content with digital marketing.

I became a Chartered Marketer back in 2008, I'm a Prince2 Project Management Practitioner and Knowledge Transfer Network alumnus. I've been working as a consultant and on my own projects since 2010 and sold my first ecommerce business in 2015.