B2B Ecommerce and Fulfilment Integration
Ecommerce store for the UK's leading supplier of road signs, street name plates, health & safety signage and road works equipment.
Road Signs Direct
Ecommerce store for the UK's leading supplier of road signs, street name plates, health & safety signage and road works equipment.
Custom ecommerce store for the UK's leading supplier of road signs, street name plates, health & safety signage and road works equipment.
- >10k
- Unique SKUs for sale
- >34k
- Shopping carts processed
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Custom Ecommerce Website
The ecommerce system built with powerful PHP-based CMS, which offers many advantages for speed of deployment, future management by non-technical users, out-of-the-box search optimisation and ecommerce product administration.
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Centrally Managed Pricing
More than 10,000 SKUs were imported into the site in a single action using the UKs on Traffic Signs Regulations and General Directions database. Product prices are maintained centrally via a separate pricing API that allows management to set prices en-masse.
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Search Engine Marketing
Post-launch, I've helped Road Signs Direct achieve incredible ROI with SEO and Adwords. Organic search traffic has increased by more than 400% as the site has climbed up the Google search results.
B2B Ecommerce Website Development
As one of the UK's leading road signs suppliers, Road Signs Direct wanted to launch an online store to increase their revenues and improve the efficiencies of their sales processes.
The major challenges of this ecommerce store were:
- More tha 10,000 unique SKUs to be managed through the store admin system
- Balancing information for expert and novice customers
- Creating a simple product selection and buying guide
- Maximising revenues by providing intelligent cross-selling options
- Creating efficient order management process for sales and production teams
- Optimising for search engines, checkout completion and large order enquiries
Do you want to create and implement a compelling digital strategy for your business?
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Danny Johnson danny@mrdannyjohnson.co.uk
More than 15 years in marketing, ecommerce and digital product development.
10 years working as a freelance developer in industries like tech, energy, healthcare and on self-started projects.
Chartered Institute of Marketing (CIM) Chartered Marketer and Prince 2 project management practitioner.
Technical skills across a range of areas like Javascript, Nuxt, Wordpress, Shopify, Astro, Tailwind, Sanity, Stripe, Medusa, Supabase and more.
3M+ in page views across client websites in 2022, £6M+ in online payments processed.
Extensive portfolio of websites, web apps and digital products.
