Road Signs Direct Shopify Ecommerce Website

Leading supplier of road signs, street name plates, health & safety signage and road works equipment.

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Danny has been a fantastic partner and mentor in my time at RSD. He sets the highest standards for projects delivered and is always striving for continuous improvement, which has made our collaboration a great working partnership.

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Thomas Mundy
Sales Manager

  • Shopify Ecommerce Website

    The ecommerce system is built in Shopify, which offers many advantages for speed of deployment, future management by non-technical users, out-of-the-box search optimisation and ecommerce product administration.
  • Search Engine Marketing

    Post-launch, I've helped Road Signs Direct achieve incredible ROI with SEO and Adwords. Organic search traffic has increased by more than 400% as the site has climbed up the Google search results.
  • Centrally Managed Pricing

    More than 10,000 SKUs were imported into the site in a single action using the UKs on Traffic Signs Regulations and General Directions database. Product prices are maintained centrally via a separate pricing API that allows management to set prices en-masse.
Road Signs Direct Website
Industry:
Manufacturing
Location:
Gateshead
Customer since:
2012
Services:
Ecommerce, Shopify

As one of the UK's leading road signs suppliers, Road Signs Direct wanted to launch an online store to increase their revenues and improve the efficiencies of their sales processes.

The major challenges of this ecommerce store were:

  • More tha 10,000 unique SKUs to be managed through the store admin system
  • Balancing information for expert and novice customers
  • Creating a simple product selection and buying guide
  • Maximising revenues by providing intelligent cross-selling options
  • Creating efficient order management process for sales and production teams
  • Optimising for search engines, checkout completion and large order enquiries

Road Signs Direct Analytics

Road Signs Direct screenshots